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Internacionalização

Strategic Reinvention for International Markets

Ian Pallister Tiago Grandi

Introduction

In this Paper the authors set out their views on the future challenges facing organisations and introduce the concept
of a ’strategy as a continuous journey’ and discuss how an integrated end-to-end approach to strategy can help
to solve many of the issues around the current silo-ed approach.

Furthermore they discuss how this new approach can help to address the biggest challenge that organisations face; and
that is how to address the Impact Challenge, how to ensure that organisations realise value for all of their stakeholders
and how they can help to have a positive impact on people’s lives, over and above simple ESG compliance.

And they introduce a number of important new concepts and tools that business leaders, strategists and those
involved in impact/sustainability need to take notice of such as ’Managing the Impact Equation’.
Finally, they discuss why such an approach is e ective for organisations looking to develop into international
markets.

Re-De ning ‘Success’?
For almost a century, management theory has addressed the question of competitive advantage - how to gain a
commercial advantage over the competition; how to conquer markets, grow revenues and to get a better return on
investment?

Competitive advantage described how an organisation could ‘win’ in the marketplace, for example, by producing
and selling more at a lower unit cost and a higher pro t, thus increasing the overall shareholder value. is was the
core focus of modern capitalism and set the context for leaders to determine how to develop their business strategy.
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Ian Pallister é Founder & CEO at Stratega Global. 30+ years working with global clients to develop and implement winning strategies, in Americas,
Europe and Asia. Senior positions at leading strategy & innovation rms Gemini, Innovaro, Strategos and Palladium. https://www.linkedin.com/in/
ian-pallister/.
Tiago Grandi é Managing Partner, Brazil at Stratega Global. 20+ years of practice in strategic planning and leadership development, working across
di erent industries: business services, manufacturing, technology and education in Brazil. https://www.linkedin.com/in/tiagograndi/.

60 Nº 155 - Abril, Maio e Junho de 2023