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RBCE - A revista da

it needs to be integrated and link front-end positioning
and design to back-end execution; it needs to link stra-
tegy to concept & venture creation; and it needs to em-
brace innovative realisation approaches - a continuous
journey of value creation and realisation.

A Systemic Approach

In order ‘to do Strategy di erently’, at Stratega, we uti-
lise an integrated, end-to-end strategic framework that
we call our ‘Stratega Strategy System’.©

We use an accelerated and agile approach, based upon
labs and sprints, with key inputs and expected outcomes
............................................................................ at each stage.

Strategy Re!nvented We use an accelerated timeline; speed is key, and we use
e two key dimensions of a new way of doing strategy speci c tools to guide your thinking.
are clear.
We employ 3 main principles, that is, we need to Re-de-
Firstly, a di erent way of de ning organisational suc- ne (our Purpose), we need to Re-invent (our value-cre-
cess. A much broader and more inclusive approach that ating mechanisms), and we need to Re-alise our Vision,
encompasses Pro t, People, Planet, and Prosperity. And rather than deliver a plan.
that also clari es the Strategic Vision, Organisational
Purpose and Identity. Re-De ne

And secondly, a di erent approach to the actual process e need for a Vision, Mission or Intent has been part
and purpose of strategy. It needs to be more holistic, fas- of management thinking since the 1950s and has been
ter, more inclusive, based upon agile thinking; it needs popularized again recently by the likes of Simon Sineck
to focus on realising value and not execution of a plan; and his concept of the Golden Circle.
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