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Internacionalização

And today we see an explosion in articles and books Re-Invent
about ‘purpose-driven’ companies. And we see new for- Following the Re-de nition phase we move into the 3
ms of organizations like B-Corps making a real di e- part Re-invention phase, using the IDeA Framework,
rence.
and in each phase using a diverge-converge methodo-
At Stratega, we also believe that we need to move logy to expand your thinking and then to bring focus.
beyond purpose & pro t i.e. from a single dimension e Imagine Phase discovers the key capabilities and oppor-
view of who we are and what we want to achieve, to a tunities. e Design Phase formally creates the linkages be-
multi-dimensional view of identity and vision AND a tween them: between ‘How to Win’ and ‘Where to Play’.
broader set of metrics to measure our outcomes.
Ultimately we are looking to construct a portfolio of
We call this the Impact Compass.
opportunities, Strategic Domains, that are clearly de-
It provides Direction and Stability. It is a constant. It ned, high-value, competitive spaces where you believe
is a navigation tool. Choices are made based upon the you can compete and win.
components of the Compass.
Each Stratgic Domain details the speci c Value Drivers
It is the starting point of any strategy programme and that clarify the exchange of value between company and
time and e ort needs to be applied to a careful conside- customer. It matches your key Capability to your possi-
ration of what it includes. ble Opportunity.
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64 Nº 155 - Abril, Maio e Junho de 2023